Posted by Christian
After reading the book SocialCorp social media goes corporate and presented a review on the book, I learned so much from the book that I would like to share it with others in the same industry.
**With the growing popularity of social media, and the mainstream adoption of blogs, online video and other tools, the world of communications has changed forever. Joel Postman is a consultant that helps companies make use of social media , like blogs,podcast etc…. His background includes nearly a decade of fortune 500 corporate communications leadership.
***He believes that they are many benefits for companies to become a socialcorp (When a corporation is using social media to reach their goal and grow their business ). He points that a social corp can have access to an incredible amount of information such as consumer buying habits, brand perception, competitive landscape and direct customer support. Joel postman says” A key to success in corporate social media is to tie communications initiatives to business strategy” . The company has to decide about having a social media department and defines the company spokespeople. The spokespeople will evaluate the social network tools available to the company, such as (twitter,Facebook,MySpace, blog and wiki platforms), that can be integrated and meet the company’s objectives. Providing the right training for the selected company spokespeople in social media strategy,philosophy, etiquette and the use of the company social media tools and networks. One of the highlighted advantage is that company can review social media use by competitors , bloggers , analysts and business partners. creating a team to schedule review, recommendations and enforce policies for social media program. At last the socialcorp has to evaluate and measure the success for each initiative.
****In my opinion, this book is very clear and concise. It amazingly put some techniques and technologies in action, so companies, public relations and marketers can succeed in managing social media for business objectives. Few of the points that I have noticed that the author did not really cover is the monetary risk that the company can face when using social media and what size of corporate can implement the use of the social media for business purposes. I’m convinced that he provides some valuable case studies and examples that show how to apply social media in corporations. The use of social media in corporations still in his early days and some of the inside and outside impacts are still very unknown to the author. For public relations and marketers, the content of the book gives us a great understanding and the tools to identify and successfully reach some of the community or customers by adopting the social media strategies.